Very useful post.
Not long after I first joined Twitter, I followed an author I really like, and she immediately followed me back. I did not assume that because she followed me back, she’d actually be reading my tweets. Still, it made me feel really good — it was nice for her to acknowledge, in this small way, that my appreciation for her work actually mattered to her. I decided that I would pay this good feeling forward by following every (non-spambot) person that followed me.
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